Yesterday, Nike and Champs Sports announced a strategic partnership with the opening of the first-even Nike Football retail experiences. Designed to meet the needs of fans and athletes at all levels, the space will feature exclusive player specific items (like the Nike TR1) and a full range of training products. The retail experience is designed to showcase Nike's range of football product and also to provide interactive training and game expertise.

The first Nike Yardline concept is open at Willowbrook Mall in Wayne, NJ. Consumers can also experience the Nike Yardline online.