Founded in: 1994 by Rick Owens
Current designer: Rick Owens
Complex says: In the last year or so, Rick Owens has become a brand to watch in the hip-hop community. Artists like Kanye West, A$AP Rocky, Drake, and even P. Diddy are either spotted rocking the avant-garde label or name-dropping it in their hottest tracks. Rappers love the dope leathers just as much as they do the sneakers. And with street goths looking to take over, it's only a matter of time before more and more celebs start saying it's what they're usually dressed in.