We base the love of our clothing on a lot of different categories; quality, price, origin. How about pronunciation difficulty? We've gone through years and years of ogling over brands we have no idea how to pronounce. And you know who's to blame? The internet. And rappers.

We see the name on our favorite websites, fuck up the pronunciation in our heads and move on with our happy #menswear-filled lives. And then, rappers make it even worse by giving their own interpretation of the brand name's pronunciation, often in jest or to keep their rhyme scheme tight. So before you buy your next piece of clothing, check in here to make sure you can say it correctly to that store manager helping you out before you completely embarass yourself. Is your fave one of the 10 Brand Names You Should Know How To Pronounce?