What They're Buying: Ceramic Ashtray, $56
They travel in packs, pulling cigarettes out of packs with large stickers on them that read “Fumer tue” in bold Helvetica. They are wearing sunglasses worth more than your rent, and everything about them is cooler than you. Even when they sneeze, they do it with style. They arrive at Lafayette Street and confer with each other in French. There are at least two of them in Pigalle tees, and one in a Palace Skateboards shirt. They’ve come for more five-panels, a couple of snapbacks, and maybe a couple of hoodies… but they probably won’t buy anything at all.