Rule: DO YOU!
"There is no job that's easy or without drama. So if you're getting into something that is gonna take all your time, energy, commitment and money, you might as well at least be doing something you love. 'Cause when the shit hits the fan and times get rough and rugged (and they will), it would suck to be giving your time to some shit that you don't even feel.
Furthermore, if it's authentically your shit and vision, heads will pick up on that and support. It will be unique as opposed to every other brand out there doing the same thing. It's a marathon, not a race."