For the first time ever, Band of Outsiders will present at this year’s Paris Men’s Fashion Week, which runs from June 27 to July 1.

The California brand, which showed during Pitti Uomo last June, plans to present its full spring 2013 men’s ready-to-wear collection. Only one model will wear the entire collection in a Paris gallery over a 60-hour period. The model, over the three days, will stay in a small compartment built from cardboard boxes and wood planks in the front window of the gallery. He’ll be allowed to leave the box every two hours to be photographed, change into a different look from the line.

If you want to see it all go down, catch the live broadcast the-longest-show-ever.bandofoutsiders.com and nowfashion.com.

[WWD]

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