Hat tip to DDB New York and illustrator Chris Gray, who are responsible for a fresh set of advertising posters for Hertz. Nods to mid-century travel posters and the Bauhaus are there, granting the campaign a distinct dynamism. It is hard to scoff at the aesthetic, or the tag-line ("Traveling At the Speed Of Hertz"), as the nostalgic approach certainly has power and gives some real life to an otherwise dull industry. [Creative Review]
