The most talked about DJ in the Electronic Dance Music scene is about to get his feet dipped in fashion. Avicii, known for his catchy Etta James sampled Levels, has joined Ralph Lauren Denim & Supply for its latest campaign. A video will be shot along with the campaign which will be shown on the Denim & Supply website later this summer—hopefully Ralph Lauren doesn’t add neon to its color schemes. This will no doubt get him newer fans, and is more signs that EDM is crossing over to a more mainstream audience. Don't lie you are already fist pumping in your cubicle.[rollingstone]
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