Tying into its theme of the great outdoors, Lifetime Collective shot its Uniform Standard line in the wilderness of British Columbia and Alberta, Canada. Think On the Road meets The Call of the Wild as the collection focuses on a young man's journey through life. "It illustrates getting reconnected with nature and the land we all inhabit and those who inhabited it before us," says the brand. The 60/40 parkas, flannels, rucksacks, and five-panel hats will definitely help us gear-up for fall.

Check out the brand's lookbook video narrated by Gustave Many Bears from the Aboriginal Friendship Centre.

 

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