Advertisers want you to be able to pick their brand out of a lineup, even if the actual name is missing. The only way to achieve this sort of recognition is with heavy branding and simple design. Brand Memory, a new board game by Dutch designer Hendrik-Jan Grievink, asks its players to identify the major brands in the game based on the design alone. You'll most likely know more brands than you think you do, which proves the effects of advertising reach us all. Scoop the game on BIS's website. [Fast Co Design]

Answers: 1. Absolut 2. Starbucks 3. Burger King 4. Oreo 5. Lacoste 6. Jagermeister 7. Nike 8. Ferrari 9. KFC