Why rent a retail space when you can just set up shop in an old school airstream? L.A. based brand Aether comes to NYC with its AETHERStream, which is probably the coolest idea we’ve come across in a while. The brand turned an old school airstream trailer into a mobile pop-up shop ready to move—but lucky for us, it’s sticking around for the holidays. Located on Prince and Mulberry streets, make sure to check out the set-up along with the brand's awesome outerwear offerings.

[thegqeye]

 

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