As if Hov doesn't have a million things going on already with the anticipated release of Watch The Throne, we now learn that Jay-Z's clothing company, Rocawear, bought Billionaire Boys Club. That means the Roc now owns the licensing to manufacture and distribute all things BBC. According to GQ, Jay and Pharrell will work together on the streetwear brand. We expect big things to come from this partnership.
[GQ]
UPDATED: Jay-Z used Twitter to say he is partnering with Pharrell on BBC, not buying.
[@S_C_]
splashkicks August 3rd, 2011 at 02:35 PM
may the prices will drop for bbc gear...
YoungEsquire August 3rd, 2011 at 02:54 PM
Since Jay isn't buying the brand it looks like it's not going to be distributed to major stores. Which means prices are still going to be high. BBC is still going to be the same.