Element Skateboards has been around the action sports industry for a minute, and as the surf and skate world have matured over time, so has the brand. With this new collection, the Emerald Collection—emerald representing the highest form of green—Element is looking to carry forward a long history of gearing up skaters and surfers into a new venture with an emphasis on style and eco-friendly practices.
The new line, debuting this fall, includes denim, knits, tees, hoodies and footwear—all made using organic cotton and recycled materials. No crazy logos, no loud prints, just subtle, well-designed basics for dudes wanting to look a little more grown up, without fully selling out.
The goods will be available at Fred Segal, Lizard Lounge, Belmont Army, Atrium and The Bunker on September 1.