SoLost, an original video series by the Oxford American features fashion designer Billy Reid who has built a great reputation lately. Recently taking the top award for Best New Men’s Designer at the 2010 CFDA/Vogue Fashion Fund Awards, it’s interesting to get the vibe from the man whose headquarters is based in Florence, Alabama. Choosing to stay away one of the premier fashion destinations like New York, SoLost follows the designer as he takes us on a tour through his Southern roots.  Check out the video above.

[via Free/Man]