By Kathryn Henderson

Sure the runway is where the looks are launched, but fashion is just as much about the campaign as it is the clothes. Fashion designers, creative directors, hair/makeup, and stylists all come together to execute an idea, and then the photographer cements the moment with a push of the button. This season there are some bangin' spring/summer 2011 campaigns, featuring bright colors, use of celebrities, and always a bit of theatrics. Check out the lensmen behind some of this season's most dynamic images from the world of fashion, by clicking on the slideshow arrows above.