Retail Spotlight: True San Francisco

STORE: TRUE SF

CITY: San Francisco, California

SINCE: 1996

FOUNDED BY: Michael Brown

PRICES: $$$ (out of 5)

WHY WE COSIGN: If you find yourself coppin' bud on Haight Street in San Francisco, before you go roll up make sure you stop by this old school storefront that is known as the ultimate t-shirt shop. From brands like ALIFE and Diamond Supply Co., Miska, Mighty Healthy, among others, True SF stocks up on all the t-shirts you'd ever want and need. If you don't see if here, there's a good chance it's no longer being made or it's just not hot. They also carry a crazy collection of sneakers and fitteds if you're looking for something to pair with your new tees. True SF not only embraces the culture and the clothing, but the music as well. This month, online retailer The Giant Peach opened a pop up shop at True SF in celebration of its 10th anniversary. For the few of you who don't know, The Giant Peach has been providing the best in underground music and clothing via the web longer than most. Now, for the first time, you can purchase a sampling of what they offer at their store. And if you happen to be with your lady friend, make sure to stop by next door at True Sole for next level kicks and gear for her. You'll can thank us later.

BRANDS CARRIED: Acrylick, Adapt, adidas, Akomplice, ALIFE, Alphanumeric, Altamont, Black Scale, Counter Balance, DGK, Diamond Supply Co., Dime Piece, Dissizit, DTA, FreshJive, Fully Laced, Gentle Fawn, Ghetto Rock, Hellz Bellz, In4mation, Incase, Insight, Jansport, Jordan, Kr3w, LRG, Levis, Luxirie, Manik, Married to the Mob, Mass Confusion, Mighty Healthy, Mishka, New Era, Nike, Oakley, OBEY, Ongaku, Penfield, Pops, Premium Label, Radii Footwear, Rebel8, Rogue Status, Royal Revelation, SE Racing, SFCA, Spitfire Sunglasses, Staple, Starks, Stones Throw, Supra, Tank Theory, The Hundreds, TITS, True, WSTSDMRKT, Xlarge and Zoo York.

MOST POPULAR ITEMS:
OAKLAND A's CUSTOM NEW ERA FITTED CAP
Click here to Buy It Now at True Clothing, $38

KR3W FRONTIER LONG SLEEVE BUTTON UP SHIRT
Click here to Buy It Now at True Clothing, $56

NIKE CITY SHELL JACKET
Click here to Buy It Now at True Clothing, $400

STORE INFO:
TRUE SF
1415 Haight Street
San Francisco, CA 94117
415.626.2882