Snoop initially matched Kaepernick's $10,000 donation to Mothers Against Police Brutality. The quarterback-turned-activist explained the deal in an Instagram post:
"It’s no secret that Uncle @snoopdogg has transcended into global mega-stardom and even though he’s busier than ever, our brother still finds time to give back to the Community in so many ways. Like a true OG, Uncle Snoop didn’t even flinch when I reached out to him about being part of my #MillionDollarPledge. Snoop and I are each donating $10,000 for a total of $20,000 to Mother’s Against Police Brutality. Mothers Against Police Brutality (MAPB) formed to unite mothers who have lost their children to police violence. MAPB is the new voice for justice for victims of police brutality and deadly force. They are a multi-racial, multi-ethnic coalition uniting mothers nationwide to fight for civil rights, police accountability, and policy reform.
With such an alarmingly disproportionate number of African American and Hispanic men and women killed by police, it’s obvious why Snoop chose this organization. Thank you, Uncle Snoop for everything that you have done, and have yet to do, in entertainment as well as the community. Much continued success to you my brother. See all the donations thus far on kaepernick7.com check tomorrow to see who’s joining me to donate!"
The rapper quickly called up Kaepernick to donate another $15,000 to make his total $25,000. "Thank you, Snoop for recognizing the good work this organization is doing in the community to be a voice for justice for victims of police brutality and deadly force," Kaepernick said.
Kaepernick first announced the Million Dollar Pledge in September 2016, promising that he will help charities that are actively supporting oppressed communities. In addition to Snoop, Steph Curry, Kevin Durant and Jesse Williams have also donated to the cause.