Hawks CEO Steve Koonin Uses "Fo' Shizzle" in Awkward Promo Video With T.I.

Sigh. Of course he did.

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Complex Original

Image via Complex Original

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The Atlanta Hawks want you to come to their first home game of the season on November 1. So they have created a video starring Hawks CEO Steve Koonin and T.I.—who will be performing that night—to try and lure you in. It features both of them pleading with you to come to the game, a reference to the Hustle Gang, and Koonin (aka "Stevie K") using the phrase "fo' shizzle" because he's shooting a video with a rapper and, well, isn't that a phrase that rappers use?!

FO' SHIZZLE! T.I.'s face after Koonin uses the phrase pretty much says it all:

1.

Ha! Koonin, er, "Stevie K" is receiving nothing but ridicule on the Web today because of his "fo' shizzle." But it doesn't really seem like he cares:

2.

Stevie K is starting to catch on. Maybe the newest member of the #HustleGang? @Tip brings the house down Nov 1 @PhilipsArena #ATLOpeningTIP

— Steve Koonin (@SteveKoonin) October 20, 2014

[via YouTube]

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