At this point it shouldn't even be surprising when another company reveals how much data it has on us. But at the same time, companies also shouldn't be surprised when we get pissed off upon finding out how much data they have. Ford vice president of marketing and sales Jim Farley figured that out quickly after he dropped this gem yesterday at the Consumer Electronics Show in Las Vegas:
"We know everyone who breaks the law, we know when you're doing it. We have GPS in your car, so we know what you're doing. By the way, we don't supply that data to anyone."
Farley realized the implications of what he said and recanted today. "I absolutely left the wrong impression about how Ford operates," he said." We do not track our customers in their cars without their approval or their consent. The statement I made in my eyes was hypothetical and I want to clear this up."
Basically, according to Farley, Ford has the power to track our every movement but totally doesn't use that power. Don't you feel much better now?
[via Business Insider]