The BMW i3 is going to come in three "worlds" which is eco-Bavarian for trim levels, apparently, and they all sound hilarious.
First up, we have the i3 Mega World, which is the base model with cloth seats, navigation, and a leather steering wheel. Up a step from that is the Giga World which is, unfortunately, not 1,000 times larger than the Mega World. Rather, it upgrades the cloth in the Mega World to wool and replaces some of it with leather as well as adding some contrast stitching, new wheels, a sunroof, and satellite radio. Big spenders can opt for the Tera World, which comes with even fancier wheels and a full leather interior.
Buyers of all three will feel like idiots when telling people what their car is called.