It's been almost 10 years since Cadillac last updated it classic laurel wreath logo. Now, on the heels of the Pebble Beach Concours d'Elegance, execs from the iconic American car manufacturer have announced that an updated, fresher logo will be featured on a concept car that will debut in August.

The new logo, however, will not be released on production car until 2015, a company rep said, adding that reactions to the older logo - especially from consumers under 50 - were almost universally negative. 

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[via Business Week]

Every time it was tested, the reaction was almost universally negative. The wreath is seen as outdated and absolute." Cadillac has been aiming its entire strategy towards younger buyers in recent years, and the last time the emblem was updated was back in 1999. Basically, Cadillac wants a simpler logo that’ll be easier for stylists to incorporate into the cars’ designs.
Cadillac Wants to Change its Logo
- See more at: http://carbuzz.com/news/2013/7/26/Cadillac-Wants-to-Change-its-Logo-7715449/#sthash.gmRJYbPU.dpuf
Every time it was tested, the reaction was almost universally negative. The wreath is seen as outdated and absolute." Cadillac has been aiming its entire strategy towards younger buyers in recent years, and the last time the emblem was updated was back in 1999. Basically, Cadillac wants a simpler logo that’ll be easier for stylists to incorporate into the cars’ designs.
Cadillac Wants to Change its Logo
- See more at: http://carbuzz.com/news/2013/7/26/Cadillac-Wants-to-Change-its-Logo-7715449/#sthash.gmRJYbPU.dpuf