International players have brought new playing styles and greater exposure.
If there's one professional sport in America that's actually been able to penetrate foreign markets, it's the NBA. If soccer is considered the, "global game," basketball has certainly done its part in the last couple of years to try and make that claim as well. NBA jersey sales have steadily risen over the years, with Kobe Bryant's being the No. 1 selling jersey internationally during the 2011-2012 season.
The 2012 NBA Finals were broadcast to the largest international audience in history, and by 2011 the number of foreign-born players in the NBA (98) had tripled in the previous two decades. Keep scheduling those games in London, Goodell, David Stern will just keep on laughing as he counts his loot.