What It Is: A Japanese Domestic Market kei car (light automobile, a separate classification in Japan) that takes the form of a particularly tall wagon. 

Why This Name Sucks: That's what? What is the "that" that we're referring to? Is "that" the car or is the car trying to tell us about something else but not quite getting it out, like a dying mentor in a fantasy epic?

Our best guess as this point is that the designer was about to say "that's going to be named [something]" while pointing at the car when he suffered a massive heart attack. The marketing people just had to assume that, with his last moment, he pointed at the car and spoke its name: "that's."