17. The Scoreboard Explodes
Game: Regular Season Game vs. Detroit Tigers
While the Cubs play in a beacon of baseball tradition, the Sox play in a cesspool of ridiculously awesome gimmicks and publicity stunts. No ploy for attention was more grand than Bill Veeck's exploding scoreboard at old Comiskey Park.
After every home run, lighted pin wheels would spin and fireworks would be shot over the Dan Ryan Expressway in the ultimate look-at-us display of egoism. The exploding scoreboard (which cost $300K when it was constructed in 1960) was a slam-dunk, touchdown spike, and Gatorade shower all rolled into one and came to embody the White Sox aggressive, somewhat defiant marketing counter to pretentious Wrigley Field.