10. David Ortiz
Product: Pop Chips
This has got to be one of the corniest ad songs we've ever seen ("On my David Ortiz"? FOH, Moufy!). But what makes this endorsement soft is the product itself. You know damn well a beast like David Ortiz doesn't eat Pop Chips and can't be comfortable with the slogans they use like "Love without the handles," or "Ask not what Papi can do for you, but what you will do with Big Papi." Pause.