The Jordan Brand store at 306 Yonge was one of the biggest attractions in Toronto over NBA All-Star Weekend, and now it looks like the brand has plans to open it permanently. Nike took to its website to announce a summer re-opening in collaboration with Footlocker, that will give customers a similar experience to the one they got during All-Star festivities.
This moves makes sense for Jordan Brand, considering that Drake is one of its biggest stars and calls Toronto home. While they aren't promising all of the attractions that were featured over the weekend, this store certainly looks like it'll be a lot more than your typical sneaker shop. We can already see major OVO x Air Jordan collabs being dropped there.
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