Year Released: 1993
Standout Feature: 270 degree heel visible Air unit
The “bigger is better” ethos continued on the Air Max 93, but this time around, inspiration came from the strangest of places: plastic milk jugs. The contoured shape of the milk-jugs design led the team to explore advancements in blow-molding technology, which eventually resulted in a 270 degree Air bag that extended to the back of the heel. This provided bouncier, more protected cushioning for runners, who also benefitted from the addition of an inner bootie for an improved fit.
The Air Max 93 hasn’t taken off as a street icon in the way some Air Max sneakers have, but that doesn’t mean it’s not dope. A lot of this can be chalked up to Nike’s staggered retro releases, which can make it a challenge for fans to really get into the nuances of the design.