Marshawn Lynch has been known to go "Beast Mode" on the football field, and now he's taking that same approach to fake sneakers.
Chronicled, which was founded in San Francisco in 2014, has amassed over $1,400,000 in investments so far. The Smart Labels will allow people to check via a phone app if the sneakers in question are real or not.
"Our technology lets consumers know if their products are authentic at the tap of a mobile phone," Co-Founder and CPO Sam Radocchia said. "It also provides brands and retailers with a new platform to engage with the consumer beyond the point of sale and to issue limited-edition products."
Consumers can expect Chronicled to launch in Fall 2015.