Interview by Joe La Puma

For the past week or so, everyone has had their eyes glued to their TVs for the World Cup in Brazil. But sneakerheads have been paying attention to Brazil, too. That's because Ronnie Fieg made a trip to São Paulo to open a pop-up shop at Cartel for his "Kith Football Equipment" collection, which most notably contains two sneaker collaborations with ASICS: a Gel Lyte III and a GT-II.

But the collection also includes a collaboration with Beats by Dre, clothing, and a handful of accessories. To find out more about "KFE," we talked to Fieg and he divulged behind-the-scenes information on everything he's been working on for this pop-up shop—and why it went down in the first place. Here are 5 Things You Need to Know About Ronnie Fieg's "KFE" Collection.

RELATED: Interview: Ronnie Fieg Talks the Kith Football Equipment Collection