Ah, the age-old dilemma: How does one pronounce the name of the biggest sportswear brand in the world? For anyone who wasn't part of New York City sneaker culture in the '70s and '80s (we're look at you, Bobbito), it's obvious that Nike is a two-syllable word. But two British students weren't so sure, so they contacted Nike co-founder Phil Knight and asked him how the brand's name is pronounced, according to The Daily Mail.
Instead of asking for a thorough explanation, they just wanted him to circle one of two pronunciations. Knight chose "Ni-Key" and sent the letter back to England.
There you have it, the correct way to say "Nike."
[via The Daily Mail]
