Kevin Durant's family has always been a point of motivation for the Thunder superstar, with none being more influential then his mom Wanda. That's not the only motivating factor for KD, as Nike has rolled out special colorways of his signature shoes through the years, in special looks and designs based around what drives Durant.
We previewed five upcoming colorways of the KD VII, which are all slated to drop over the next few summer months, starting with the patriotic "USA" colorway which hit shelves today. Nike used the KD VII, not only as a high performance basketball shoe, but as a storytelling tool for Durant, to show off his true passions in life and displaying them through his shoes. The team at Nike and designer Leo Chang brought Durant's story, both on and off the court, into his sneakers to give people a more personal connection to KD.
Coming direct from Nike, here's the stories behind each of the upcoming KD VII colorways:
KD7 July 4th: Durant’s love for Independence Day with its fireworks, or “man-made lightning,” inspired this this red, white and blue colorway featuring festive graphics on the tongue lining and Swoosh. Launch: June 26.
KD7 35,000 Degrees: Lightning strikes earth at an average temperature of 35,000 degrees Fahrenheit, and much like Durant’s game, it is powerful and unpredictable. This bright mango, grey and volt version of the KD7 is the lead colorway for the new collection. Launch: July 12.
KD7 Global Game: The global game of basketball has given this young man who grew up in a small town outside Washington, D.C., an opportunity to travel extensively throughout the U.S., Asia and Europe. This all-red colorway features a globe graphic on the tongue and a confetti-adorned Swoosh. Durant will lead USA Basketball into a busy summer basketball season that begins with the World Basketball Festival in the Windy City of Chicago this August, and wraps up in Spain at the Basketball World Cup this September. Launch: Aug. 2.
KD7 Calm Before the Storm: The grey and pink colorway of this KD7 is indicative of skies that appear tranquil before the onset of a powerful storm, though Durant typically remains calm even throughout a swirling frenzy on-court. Launch: Aug. 16.
KD7 Easy Money: Inventor and statesman Ben Franklin used a metal key and a kite to prove that lightning was really a stream of electrified air. Franklin’s famous stormy kite experiment in June 1752 radically changed general understanding of the power of lightning and electricity. As an ode to Franklin’s fascination with weather and his prominence on the U.S. $100 bill, the Easy Money colorway features green hues and graphics from the Benjamin bill – a tribute to KD’s nickname, Easy Money. Launch: Sept. 10.
Check out the gallery above, and to get a detailed look at all upcoming Nike KD VII colorways here.