Nike SB was once the forefront of underground sneaker culture. Whether it was market saturation or consumers just losing interest, it felt like Nike SB was running out of steam. The past months, though, have changed things for the skateboarding division of Nike. The Tiffany Dunk Hi caused a commotion, the brand has put Air Max units on the Janoski and Koston 2, and now it has opened a new store in London.

Located atop of size?, the store opened its doors this past weekend, and carries everything from the new Lunar Shot One to the Chinese New Year Dunk Hi and the brand's clothing line. If you find yourself in London and need something to break up the steady flow of fish, chips, and heavy beer, head to over to Carnaby Street for this shopping experience. Check out We Are HQ for the rest of the grand opening.

[via We Are HQ]