As part of its marketing initiatives, Fila is thinking outside the box and teaming up with Clear Channel to present the first episode of a thirteen part series titled "Walk With Me" hosted by New York radio personality Charlamagne Tha God of Power 105.1.

The show's first episode centers around the "Red Pack" and features Charlamagne rocking the Red '96 as he learns to mix one of New Orleans' most popular drinks, the red "Hurricane" at New York City's Bourbon Bar and Grill. Running from today, March 7, til August 22, you can catch the show airing every other Friday on both Fila and Power 105.1's websites. Make sure to tune in as C Tha God experiences that Fila life.

[via Fila