Ugly Uniforms - USA 2014 Sochi
Image via freshnessmag.com

With each new Olympics, comes a new slew of gear. Ranging from apparel to performance equipment, the Olympics has become as much of a showcase for new gear than it has a competition. Luckily, we have you covered with all the new gear that athletes will be rocking over the next two weeks in Sochi.

However, just like the athletes in the actual competitions, not all gear designs can be winners. Click through the slides to see which gear gets the gold and which falls short of the medal stand.

RELATED: How You'll React to Every Nation's Opening Ceremony Uniforms in GIFs
RELATED: Mexican Skier Shows Off Mariachi-Themed Suit

North-Face
Image via AP

The North Face Freeskiing Competition Uniforms

These ski suits come athlete approved, as The North Face enlisted the help of top freeskiing athletes like Tom Wallisch, Maddie Bowman, Devin Logan and John Teller to test out the uniforms. According to the athlete's reviews, these uniforms get the gold for performance technology but we are going to give them just a bronze for appearance.

North-Face-2
Image via The North Face

Helly Hansen Alpine Ski Team Baselayer
Image via Helly Hansen

Helly Hansen Alpine Skiing Baselayer Collection

As the official baselayer outfitter of Team USA, Helly Hansen will have the US alpine squad decked out in a variety of Lifa technologies, ranging from HH One to HH Warm. With this sleek patriotic design, the U.S. Alpine skiers one up their free skiing teammates and get the silver from us.

Helly Hansen US Alpine Ski Team Baselayer 1
Image via Helly Hansen

Burton Snowboarding US Team Olympic Mens Outfit

Burton U.S. Snowboarding Team Uniforms

For third straight Olympics, Burton will be outfitting USA's boarders. Similar to the team's Vancouver look, Burton has once again gone for an Americana theme with a patchwork quilt. Despite its laid-back look, the uniforms come equipped with cutting edge technology, as the DRYRIDE Vaporshell laminate technology employed in the jackets and pants will be making its Olympic debut. We are going to give these suits a gold medal for its combination of new technology and a creative design.

Burton Snowboarding US Team Olympic Mens Competition Jacket
Image via Burton

Burton Snowboarding US Team Olympic Mens Competition Pants
Image via Burton

Burton Snowboarding US Team Olympic Craft Beanie
Image via Burton

P_Burton_Olympic_Competition_Glove_1698x2100_300_RGB copy
Image via Burton


Nike_Team_USA_Winter_Collection_5 copy

Nike Team USA Winter Collection

Taking the opposite approach of Burton, Nike has gone for a more modern look for their Team USA Winter Collection. Athletes will be supplied with the Nike Aeroloft 800 Summit jacket, Flyknit Trainer Chukka FSB and Nike Tech Fleece collection to wear around the Olympic village and on the medal podium. Nike's understated, yet sleek look earns them a gold medal from us.

Nike_Team_USA_Winter_Collection_14 copy
Image via Nike

Nike_Team_USA_Winter_Collection_12 copy
Image via Nike

Nike_Team_USA_Winter_Collection_10 copy
Image via Nike

Nike_Team_USA_Winter_Collection_9 copy
Image via Nike

Nike_Team_USA_Winter_Collection_8 copy
Image via Nike

Nike_Team_USA_Winter_Collection_6
Image via Nike

Nike_Team_USA_Winter_Collection_4
Image via Nike

Nike_Team_USA_Winter_Collection_2
Image via Nike

Nike_Team_USA_Winter_Collection_20
Image via Nike

Nike_Team_USA_Winter_Collection_15
Image via Nike

Nike_Team_USA_Winter_Collection_11
Image via Nike

Columbia Sportwear Team USA
Image via Columbia

Columbia Sportswear Team Uniforms

Columbia will be equipping Team USA, Canada and Russia with their Omni-Shield technology for their team snow suits. Each team's suit features an all-over print with patriotic details. We'll give out three different medals for the three different countries, with Canada taking gold, USA taking silver and Russia taking bronze.

Columbia Sportwear Sochi Olympics 2014
Image via Columbia Sportswear

Columbia Sportwear Sochi Olympics 2014
Image via Columbia Sportswear

Columbia Sportwear Sochi Olympics 2014
Image via Columbia Sportswear

Columbia Sportwear Sochi Olympics 2014
Image via Columbia Sportswear

Columbia Sportwear Sochi Olympics 2014
Image via Columbia Sportswear

Columbia Sportwear Sochi Olympics 2014
Image via Columbia Sportswear

Columbia Sportwear Sochi Olympics 2014
Image via Columbia Sportswear

Columbia Sportwear Sochi Olympics 2014
Image via Columbia Sportswear

Columbia Sportwear Sochi Olympics 2014
Image via Columbia Sportswear

Columbia Sportwear Sochi Olympics 2014
Image via Columbia Sportswear

Columbia Sportwear Sochi Olympics 2014
Image via Columbia Sportswear

Columbia Sportwear Sochi Olympics 2014
Image via Columbia Sportswear

Columbia Sportwear Sochi Olympics 2014
Image via Columbia Sportswear

Columbia Sportwear Sochi Olympics 2014
Image via Columbia Sportswear

Columbia Sportwear Sochi Olympics 2014
Image via Columbia Sportswear

Under Armour Speed Skating
Image via UnderArmour.com

Under Armour Mach 39 Speed Skating Suit

Under Armour is making the lofty claim that this is the fastest speed skating suit in the world. In order to build the best suit of all-time, Under Armour worked with top aerospace and development technology company Lockheed Martin. Anything that is billed as the fastest speed skating suit in the world has to take home the gold, right?

Under Armour Speed Skating
Image via UnderArmour.com

Under Armour Speed Skating
Image via UnderArmour.com

Under Armour Speed Skating
Image via UnderArmour.com

Under Armour Speed Skating
Image via UnderArmour.com

Under Armour Speed Skating
Image via UnderArmour.com

Nike SB Winter Competition Kit
Image via Nike

Nike SB Winter Competition Kit

Skiers and snowboarders from Norway, Switzerland and Japan will be decked out in Nike SB when they hit the trails in Sochi. The all-black everything get-up features the Nike LunarENDOR Quickstrike Snowboard Boot and the Nike x Dragon Khyber Goggle. We're going to give this unique blacked-out design a silver medal.

Nike SB Winter Competition Kit
Image via Nike

Nike SB Winter Competition Kit
Image via Nike.com

Nike SB Winter Competition Kit
Image via Nike.com

Nike SB Winter Competition Kit
Image via Nike.com

Nike SB Winter Competition Kit
Image via Nike.com

Nike SB Winter Competition Kit
Image via Nike.com

Nike SB Winter Competition Kit
Image via Nike.com

RELATED: How You'll React to Every Nation's Opening Ceremony Uniforms in GIFs
RELATED: Mexican Skier Shows Off Mariachi-Themed Suit