New Balance is set to release it's "Blue Chip" pack later this week. Opposite of their normal red tags, this pack focuses on performance footwear for lifestyle consumers. New Balance's take on sportswear will feature three shoe models all with black uppers, white midsoles, and a small touch of blue.

The pack consists of three popular models: 890v3, MR1400, and MRC1600. Each feature reflective material to help visibility, REVlite foam technology for 30% lighter average weight, and the signature blue tags representing the companies commitment to style, performance, and functionality.

The pack will be available on February 7th at select retailers.

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