The brand was big in the '80s and '90s, and now it's trying to make a comeback. British Knights is getting a new look, thanks to music mogul Scooter Braun. To help revive the brand, which was made famous by the likes of Kool Moe Dee and M.C. Hammer back in the day, Scooter tapped designer and artist Darren Romanelli (A.K.A. DrX) to creative direct the new line.
"It's much more than just the resurrection of a classic brand," Scooter said. "Darren has so much experience with contemporizing classics, and bringing an old favorite into the modern era. But beyond that, we are coordinating a movement of artists in all forms from across the globe to define what culture will be."
Th new line will be unveiled in Las Vegas next week, wth another launch scheduled for March in Austin at the South By Southwest festival. No word yet where people will be able to buy them.
"Though the shoes will be reminiscent of those beloved from back in the day, the sneakers will be injected with a fresh, youthful take on the classic BK," Scooter said, adding that the brand is looking to partner with up-and-coming artists.
[Via: British Knights]