Back in 2004, when Aubrey Graham was playing Jimmy Brooks on Degrassi: The Next Generation, most sneaker talk and information was on forums like 5th Dimension and NikeTalk. Now, with a handful of exceptions, almost everyone gets their info from blogs and goes to other social media to compare notes and bicker. That means a more centralized point from which to get information. As blogs started to pop up, they did the message board surveying for you, and gained enough clout to confirm or dismiss information.