In staying true to the name of the sneaker, Brooks Running has matched the innovation utilized in its new Transcend model with an equally-impressive, next-level box—if you can even call it just a "box."

While the new running sneaker boasts an added cushioning system to provide premium comfort while getting in those strenuous runs, and increased focus on providing the smoothest ride possible, what catches our eye just beyond that and the fiery colorway of the on-hand shoe is the insanely-awesome packaging.

This box showcases a video which gives you all of the information on the sneaker, placed on the exterior of the package, and then highlights an automatic opening system, so you don't even have to lift a finger to reveal the fresh kicks. And what would a space age package be without flashing lights? Yeah, those are also present on the box for the Brooks Running Transcend.

Unfortunately, however, not every pair of Transcends will come in this high-tech packaging, but you can marvel at its wonderment via the imagery above. The Brooks Running Transcend officially releases on February 1.

[via Sneaker Report]

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