KNOW YOUR TECH breaks down the scientific technology used in your favorite sneakers and activewear. Let’s demystify your next purchase: today’s technology is Under Armour Storm. Built for water resistance, Under Armour Storm repels rain and snow to allow athletes to train and compete in all weather conditions. Under Armour Storm technology used on hoodies, zip-ups, and pants, as well as certain sneakers.
What is it? Under Armour Storm products are treated with a DWR (Durable Water Resistant) finish which repels and offers breathability at the same time. The soft fleece design also ensures that Under Armour Storm gear is comfortable and warm.
How does it work? Under Armour Storm lives up to its name by providing all-weather protection. Moisture rolls right off of the surface, allowing athletes to stay dry when conditions take a turn for the worse.
Bottom line: Winter weather can be unpredictable, but Under Armour Storm will ensure that you stay dry and comfortable.