He knows how to make his sneakers stand out and get attention.
Sneakerheads care about their sneakers more than anything else. Well, when it comes to their outfits, at least. Drake knows how to make even a pair of Air Jordan "Black Cement" IIIs stand out, and he does so by not trying too hard with the rest of his clothes. That's something a lot of sneakerheads need to try more often.