Sneaker brands. One day you love them, the next day you hate them. With athletes, the passion may not be as strong as love and hate, but there is definitely a taste of chicken or steak on the menu. For many athletes, a sneaker deal is a sign that you are a rising star, or that you have already made it. Recently, a bunch of athletes have been making the tough choice of switching sneaker brands. Some of them want more control over their image and the design of their shoes, for others, that want to be paid what they think they deserve. In either case, we're not mad and wish them all the best. However, it does give us something to think about, so check out #Loyalty: Biggest Basketball Endorsement Switches.