6. The new LeBrons are gonna be how much?!?
Sneaker: Nike LeBron X
It was the summer of 2012, and talk of the new LeBron sneaker turned to a little matter of price. The figure $315 was thrown out there, and all of a sudden the blogosphere (and the mainstream mediasphere) sensed blood in the water. No matter that this was an incorrect price to begin with, or that the higher price was just for the all-new Nike+ equipped model, the outrage was already, well, out. In the end, the price wound up being (slightly) lower, and LeBron's shoes sold like crazy.