20 Awesome Sneaker Collaborations You Forgot About

ALIFE x adidas Grand Slam

Year: 2003

The biggest reason collaborations seem forced is they try to hard going with a colorway that would have never happened or a gimmick to make it stand out from the originals. When ALIFE and adidas teamed up a decade ago, they didn't let some marketing minds get together—they used a team of experienced sneaker culture personnel to keep it simple but still make it better. Take notes. 

blog comments powered by Disqus