Why Reebok Needs to Give Allen Iverson a New Signature Sneaker

Consumers Have Never Bought Up AI's Sneakers Like They Are Today

There is more demand for sneakers than there ever has been. In fact, there's a crazy amount of sneakers, a crazy amount of jobs and a crazy niche industry that surrounds sneakers now. What's more fitting for that than the craziness of Allen Iverson?

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