The name "New Balance" actually comes from founder William Riley observing chickens in his backyard, and how a three-toed foot best supported a body.
In turn, the brand would produce arch supports with three prongs on them based off Riley's observation. To him, this was the "new balance."
Nov. 4–5, 2017 in Long Beach, CA
Exclusive drops, one-of-a-kind art, and riveting panels featuring André 3000 A$AP Ferg · Don C · Lonzo Ball and more Performances by N*E*R*D · Gucci Mane Young Thug · M.I.A. · A-TRAK DJ Khaled · Jaden Smith and more