2007 - Nike Zoom Soldier
The release of LeBron James's first true postseason shoe (sorry, 20-5-5) happened to coincide with his first Finals appearance - and not even a sweep by the decidedly superior San Antonio Spurs could dent the unexpected marketing boon. Just four years in, LeBron was already Nike's premier sneaker salesman, no doubt in part to his $90 million deal, but also thanks to his readily apparent talent and sharply designed signature footwear. The Soldier was strapped-down and outdoor ready, perfect for summer ball. Or anything, really.