The NIKEiD program kicked off in 1999, but it took a little while to truly catch on. It was a matter of getting the options right - from colors and materials to actual models. But once people figured that they could get their very own one-of-ones - and design them, no less - it became something like a phenomenon. "Oh these? These were made custom for me." Flourish.
2006 - NIKEiD
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
A$AP Ferg · Don C · Lonzo Ball and more
Performances by N*E*R*D · Gucci Mane
Young Thug · M.I.A. · A-TRAK
DJ Khaled · Jaden Smith and more