Nike and Jordan had tried retroing shoes before, when Mike retired in 1992, but nobody seemed to care. Many of the shoes wound up on clearance racks, discounted all the way down to $19.99 - a boon to skaters, but a sharp rebuke to Nike. By 1999 though, all had changed. The re-issue (via the newly established Jordan Brand) of the white/cement and black/cement Air Jordan IVs was an immediate sellout, and if you didn't have a Jumpman with "Flight" script on your tongues that summer, you were in trouble.