Air Max runners were a statement shoe from the moment the first ads ran in Sports Illustrated in 1987. Revolution indeed. And while 1987's Air Max was a no-nonsense piece of running hardware, 1990's version had a bit more flash. Even the color was more in your face. And the extra support around the exposed Airbag drew all the attention to the midsole. If you couldn't afford to push a 3-series, this was the next-best thing.