Year: 2000
Sneaker: And1 Tai Chi
Player(s): Vince Carter

All anyone remembers now of 2000's All-Star festivities is the dunk contest - which is fair, since Kenny Smith's impassioned "it's OVER!" could have applied to the whole weekend - but Vince Carter didn't just wear And1 Tai Chis on Saturday. He went with the white/red on Saturday night, then broke out a black/red pair for Sunday's game, during which he more or less won the Dunk Contest again. Still not entirely freed from his Puma deal and not yet signed to Nike, Half-Man, Half-Amazing gave a stupendous amount of publicity to a company that wasn't even paying him. Er, that we know of.